SOOMIN JEONGraphic + UI/UX Designer
(01)  ARS ELECTRONICA INSTITUTEBrand Identity, Generative Design, Web Design
(02)  AUMHospitality Identity, Brand Identity
(03)  POLARUSUI/UX Design
(04)  BRIDGEUI/UX Design
(05)  THE SILENCE OF HUMAN SENSESEditorial Design, Installation Design




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©2024 Soomin Jeon

The double 'O's in my name are not just a coincidence. They reflect how I see the world more closely and deeply. My creativity is sparked by the perception of these unique lenses to discover the extraordinary in the ordinary, focusing on how the smallest details can transform into distinctive visual elements. I look beyond limits and barriers to tell stories with my senses that engage with audiences. Like the connected ‘O’s in my name, I aim to link the dots of creativity and imagination to balance aesthetics and the viewer’s experience. My approach is more than 'SOO'table for evoking emotions and creating connection.

Hi! I'm Soomin Jeon, a graphic designer with an emphasis on brand identity development and UX/UI design. I want to share what I'm seeing through my lens with you!
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EDUCATION

01.2021 – 04.2024
ArtCenter College of Design
Pasadena, CA
Bachelor of Fine Arts in Graphic Design
Graduated with Distinction
Emphasis in Brand Identity Development and UI/UX Design

11.2023 
Sponsored Project: Adobe Designstorm
ArtCenter College of Design
Participated in a three-day immersive program exploring the dynamic synergy between the design process and AI technology. Worked on a team with students from several departments at ArtCenter to create innovative AI solutions to advance the design process for creators. Designed graphics to show prototypes and presented the concept as a group.
EXPERIENCE

09.2023 – 12.2023
Design Intern
Imagination at Play
Los Angeles, CA
Assisted the art director and the design team in creating brand identities, presentation decks, motion graphics, and social media materials for clients, including TeamSeas, Circa, WellisAir, and Clayous. Created client promotional assets, including website and social media content.

01.2023 – 10.2023
Teaching Assistant
ArtCenter College of Design
Pasadena, CA
Assisted professor with his Introduction to Transmedia course. Helped students develop their visual content and explore ideas in physical and projected environments. Gave directions to students on using the projection tool, MadMapper, and a modular control application, TouchOSC.AWARDS

Graphis New Talent Awards 2024, Silver
Ars Electronica Institute Rebrand
(Branding, Design)
RECOGNITION

01.2021 – 04.2024
Provost’s List
ArtCenter College of Design
GPA of 3.8 or higher

01.2021 – 04.2024
ArtCenter Merit-based Scholarship

01.2023 – 04.2023
Hoffmitz Milken Center for Typography
Nuovo (Font Design)

09.2022 – 04.2023
Samsung Endowed Scholarship

05.2022 – 12.2022
Kenji Ekuan/GK Design Group Endowed Scholarship

05.2021 – 12.2021
Alumni Endowed Scholarship
EXPERTISE

Proficient in:
Photoshop, InDesign, Illustrator, Figma, After Effects, MadMapper, TouchOSC, Acrobat, Glyphs, Keynote, Media Encoder, Slides

Familiar with
Cinema 4D, HTML/CSS, Processing, p5.js

Skills
Art direction, brand identity development, visual identity, experience design, interaction design, creative coding, font design

Languages
English (fluent) and Korean (native)