SOOMIN JEONGraphic + UI/UX Designer
(01) ARS ELECTRONICA INSTITUTEBrand Identity, Generative Design, Web Design
(02) AUMHospitality Identity, Brand Identity
(03) POLARUSUI/UX Design
(04) BRIDGEUI/UX Design
(05) THE SILENCE OF HUMAN SENSESEditorial Design, Installation Design
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©2024 Soomin Jeon
ARS ELECTRONICA INSTITUTE
(Brand Identity)
(Generative Design)
(Web Design)
Ars Electronica Institute is a cultural institution based in Linz, Austria that focuses on the intersection of art, technology, and society through a stage, competition, festival, showcase, and laboratory.
The hypothetical rebranding of Ars Electronica Institute embraces the movement of digital transformation through modular typography, creative coding, and cohesive visual language for those who are interested in immersive technology and art.
(Logo Design)The new logo design draws inspiration from the advancement of technology, highlighting the shift towards a digitally transformed future. The rotating movement of the circular shapes symbolizes this transition to this future.
The modular typeface is created from the logo mark, and the entire typeface is made in the grid system as a skeleton. The typeface is used for overall identity to show solid brand visual language, even when the logo isn't visible.
(Typelab)Ars Electronica Typelab is a generative design tool created in Processing. By creating a rotating animated version of the letterforms with a typewriter, users can engage with the modular typography more interactively, allowing them to explore the different possibilities and configurations of the modular design.
(Poster Series)The poster series shows the institute’s innovative approach to their immersive media and art. Layers of repetitive imagery evoke a sense of depth, symbolizing the vast array of data generated by cutting-edge technologies and artificial intelligence. This multi-layered approach enriches the visual narrative. The vivid and digital-inspired color delivers the vibrant energy of the technology.
The first set of posters highlights the diverse range of exhibitions hosted by the Ars Electronica Institute. These visual narratives are designed to captivate and inform audiences about the institute's role as a pivotal platform for digital art and experimental media. The bottom first poster delves into the vibrant ecosystem of the Ars Electronica Institute, emphasizing its dedication to intertwining art, technology, and visions of the future crafted with basil.js.
(Website)The website was built for a wider audience for informative purposes. Users can easily navigate a wide range of the Institute’s contents throughout the page. I created a grid system using circles and lines to show a cohesive visual language.
(Social Media)Social media consistently showcases the Institute's visual language, spotlighting key events and information about exhibitions.
(Festival Catalog)This annual festival catalog serves as a vibrant showcase for the Ars Electronica Festival, an event that celebrates the intersection of art, technology, and society. Through a cohesive brand visual language, it encapsulates the essence of the festival's innovative spirit and dynamic offerings.
(Spatial)The wordmark was used to deliver the overall brand atmosphere to the audience. The vibrant primary colors are easily stands out on the concrete walls.
(Exhibition)
Virtual Cosmos: Universal Everything
Virtual Cosmos is an hypothetical exhibition about Universal Everything in Ars Electronica Institute. Universal Everything is a digital art studio based in the UK that explores humanity, simulates natural phenomena, and examines the relationship between the physical and digital worlds. Universal Everything takes us on a journey through an imaginary universe of their own creation. The exhibition name refers to a collection of artworks that transport viewers into a virtual realm.
I've developed a modular typography inspired by the concept of morphing movement, drawing inspiration from how Universal Everything often crafts uniquely shaped organisms in their creations. The morphing typefaces can emulate their technique of breathing life into technology through dynamic design.