SOOMIN JEONGraphic + UI/UX Designer
(01) ARS ELECTRONICA INSTITUTEBrand Identity, Generative Design, Web Design
(02) AUMHospitality Identity, Brand Identity
(03) POLARUSUI/UX Design
(04) BRIDGEUI/UX Design
(05) THE SILENCE OF HUMAN SENSESEditorial Design, Installation Design
(Email)
(Résumé)
(LinkedIn)
©2024 Soomin Jeon
Bridge
(User Research)
(UX/UI Design)
Bridge is a platform that provides wheelchair-accessible information about various venues and real-time accessible ride-hailing services for enhancing mobility impaired people’s fair social activity opportunities in public spaces.
Team
Timeline
ToolSolo
14 Weeks
Figma, Photoshop
(Project Opportunity)Regardless of physical or mental condition, equal opportunity in social systems should by available to everyone. Every individual deserves this opportunity under any circumstances, and one of the essential factors to enjoy a fair experience is unrestricted mobility. By having an on-demand accessible vehicle system such as a regular accessible ride-hailing service, people with disabilities can independently move around more frequently without obstacles.
(The Problem)In order to provide appropriate information and ride services to enhance mobility-impaired people's access, we first need to understand their obstacles.
(The Solution)I created Bridge to provide fair daily outdoor activity opportunities for mobility-impaired people and connect them to society more. Bridge wants to ensure that every wheelchair user can experience satisfying and fair social activities in public spaces.
(Logo Design)The logo design embodies the arch of a bridge, symbolizing connectivity and progress. The bottom section depicts the dynamic movement of wheelchair wheels, representing inclusivity and accessibility. Together, these elements convey a message of empowerment, bridging gaps and facilitating smooth transitions for all individuals, regardless of mobility.
The brand name refers to the system's potential to be a solid connection between wheelchair users and the world. Bridge can be a pleasant route for mobility-impaired people to overcome their obstacles.
(Features)
Wheelchair information profile
Users can save their wheelchair information and health conditions for assistance. Drivers can check their profiles in advance to assist them correctly and efficiently.
Searching accessibility information
Users can grasp the level of accessibility for each category to to their search location at a glance and obtain detailed information for their convenience.
Write a review & Information update request
Users can write reviews and request accessibility updates if repairs or improvements are needed for better accommodations.
Rating system
Since the role and importance of user accessibility are different for each category, users have the ability to rate their satisfaction with accessibility using sliders, promoting engagement and enabling them to express their feelings effectively. Each category is presented with a level indicator, represented by bars instead of numerical values, allowing users to quickly assess the level at a glance.
Reserve a ride
Users can choose a preferred vehicle type depending on their wheelchair type and reserve the ride. It is possible to communicate with a driver for any assistance.
(Research)I conducted several interviews with wheelchair users. Many individuals have encountered negative experiences with ride-hailing services, such as drivers refusing entry into the vehicle. Additionally, some venues are inaccessible when socializing with friends, leading to embarrassment and frustration.
(Persona)
(Ecosystem)
(Information Architecture)
(Mid-fi Wireframes)
(Design System)The primary color chosen for the platform is a vibrant orange, aimed at offering users a delightful and pleasant experience during their interactions. Additionally, deep blue hues have been incorporated to convey a sense of reliability, signaling to users that the platform provides trustworthy and dependable resources.
(Potential Expansions)
(POLARUS)