SOOMIN JEON
Graphic + UI/UX Designer
(01)  ARS ELECTRONICA INSTITUTEBrand Identity, Generative Design, Web Design

(02)  AUMHospitality Identity, Brand Identity

(03)  POLARUSUI/UX Design
(04)  BRIDGEUI/UX Design
(05)  THE SILENCE OF HUMAN SENSESEditorial Design, Installation Design




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©2024 Soomin Jeon


(01)  ARS ELECTRONICA INSTITUE
Brand Identity, Generative Design, Web Design
Ars Electronica Institute is a cultural institution based in Linz, Austria, that focuses on the intersection of art, technology, and society. The hypothetical rebranding of Ars Electronica Institute embraces the movement of digital transformation through modular typography, creative coding, and cohesive visual languages.


(02)  AUM
Hospitality Identity, Brand Identity
In harmony with Aveda's commitment to holistic wellness philosophy, Aum presents an immersive urban sanctuary where guests can revitalize themselves through sensorial self-care experiences.


(03)  POLARUS
UI/UX Design
Polarus is a platform that simplifies and facilitates group travel experiences, from customized planning to finishing with an AI assistant that allows members to communicate during the trip with personalized features.


(04)  BRIDGE
UI/UX Design
Bridge is a platform that provides wheelchair-accessible information about various venues and ride services for mobility-impaired people’s fair daily outdoor activity opportunities.


(05)  THE SILENCE OF HUMAN SENSES
Editorial Design, Installation Design
The Silence of Human Senses recalls the awareness of the five senses that we often ignore in our daily lives. This project can provide a chance to envision and feel the importance of a sensory activity that can bring joy to a human's life.